Cherritos Coffee is a premium specialty coffee brand built around distinctive blends, rich origins and a modern coffee experience.
Services
Client
Year
Website
Challenge
Making coffee feel distinctive. In a crowded coffee market, Cherritos needed a brand that could stand apart while retaining the warmth, craft and character of coffee.
Making a growing coffee brand impossible to overlook.
Cherritos Coffee had the product, the blends and the ambition to build a stronger presence in the specialty coffee space. What it needed was a brand experience that could bring everything together.
With multiple coffee blends, distinct product stories and plans for expansion, the challenge was to create a visual identity that felt premium, cohesive and recognisable without losing the warmth and craft that makes coffee personal.
The goal wasn’t simply to redesign the packaging.
It was to build a brand that could compete on the shelf, connect digitally and grow into a larger coffee portfolio.
Goal
Building the brand from the cup up. Skygraff worked across the brand to create a more cohesive and premium Cherritos Coffee experience connecting strategy, visual identity, packaging and digital into one consistent brand world.
Our scope included:
Brand Strategy
Positioning the brand and defining a clearer direction for its premium coffee offering.
Brand Identity
Developing a distinctive visual language that gives Cherritos its own character.
Packaging Design
Creating a cohesive packaging system across multiple coffee blends while giving each blend its own personality.
Product & Marketing Design
Extending the identity across product communication and promotional touchpoints.
Digital Experience
Translating the brand into a contemporary digital and eCommerce experience.
Creative Direction
Defining how Cherritos should look, feel and communicate across different customer touchpoints.
One brand. Every touchpoint connected.
From the coffee box to the website, Skygraff brought the different pieces together to create a brand experience that feels intentional, premium and unmistakably Cherritos.
Result
Cherritos Coffee emerged with a more distinctive visual language across its products, packaging and digital presence.
The new direction created greater consistency between individual blends while allowing each product to retain its own character.
More importantly, the brand now has a scalable foundation — one that can extend naturally into new blends, new formats and new retail opportunities.
From individual coffee products to a recognisable coffee brand.
A brand built not just for today’s shelf, but for what Cherritos Coffee can become next.
We are redefining excellence in branding. Shaping tomorrow's icons.
We are redefining excellence in branding. Shaping tomorrow's icons.
