Eatkins is a nutrition and wellness brand focused on helping consumers make better everyday dietary choices through thoughtfully developed nutritional products. Skygraff helped shape the brand and its digital presence for a competitive eCommerce environment.
Challenge
Nutrition and wellness is a highly competitive category, with consumers faced with countless products making similar promises
For Eatkins, the challenge was to establish a clear, recognisable and commercially relevant brand identity from the beginning.
The brand needed to communicate quality and wellness while also working effectively across packaging, digital platforms and eCommerce marketplaces.
The goal was to build a brand that could stand out online — and create the foundations for long-term growth.
What we did
Skygraff worked across the brand's identity and customer-facing experience, creating a connected system for Eatkins.
Brand Identity
Developing the visual language, logo and brand direction.
Packaging & Product Design
Creating product visuals and packaging communication designed for the digital shelf.
eCommerce Experience
Designing and developing an online shopping experience focused on clarity, usability and product discovery.
Product Communication
Creating graphics and product content to communicate the products consistently across digital touchpoints.
Marketplace Presence
Supporting product presentation and listings across major Indian eCommerce platforms.
Brand Protection
Supporting the brand through the trademark registration process.
Result
A brand built to compete beyond the product.
Eatkins emerged with a more cohesive brand identity and a digital foundation designed to support its entry into the competitive nutrition and wellness market.
The combination of brand identity, product presentation and eCommerce experience created a more consistent customer journey — from discovering the product online to understanding what it offers.
More importantly, Eatkins was given the foundations to build recognition across its own website and wider marketplace presence.
A new nutrition brand, built for the way people discover and buy today.
We excel in crafting distinctive brands that set themselves apart from the competition.
We excel in crafting distinctive brands that set themselves apart from the competition.
